AOL sharpens advertising ambitions with its One platform
AOL is pushing to become an elite advertising business with a new platform for buying and selling ads tied to big data.
View ArticleVerizon bids US$4.4 billion for AOL
Verizon Communications has agreed to buy AOL for about US$4.4 billion, as it looks to build more extensive digital and video platforms to drive future growth.
View ArticleVerizon's buy of AOL would offer edge against Google, Facebook on mobile ads
In the Internet era, many multibillion-dollar acquisitions sound insanely ambitious and out of line.
View ArticleUpdated: Programmatic buying comes to TV via new MCN and AOL platform
Foxtel’s Multi Channel Network (MCN) and AOL Platforms have joined forces to launch programmatic television inventory buying in Australia through their own private exchange.
View ArticleMicrosoft hands some of the reins for its display ad business to AOL
Microsoft will be handing over its display advertising business to AOL in nine markets as part of a new partnership between the two companies that was announced Monday.
View ArticleAOL acquires Millennial Media to bolster in-app and mobile smarts
AOL has acquired mobile ad tech platform, Millennial Media, for about US$250 million as it looks to bolster its in-app and mobile capabilities.
View ArticleCMO's top 10 martech stories for the week - 27 January 2017
All the latest martech and adtech product news from Aprimo, Oracle, Eyeota, AOL, Kargo, Local Measure, Neto, Datalog.ai, Box, Radius and Taptica.
View ArticleCMO's top 8 martech stories for the week - 8 June 2017
All the latest martech and adtech news from Autopilot, MediaMath, Pegasystems, Tealium, Act-On, Nuance Communications, AOL and Snapchat.
View ArticleCMO's top 8 martech stories for the week - 22 June 2017
All the latest adtech and martech news from Alibaba Group, Verizon, Integral Ad Science, Taboola, Sysomos, Sprout, Qualtrics and Smaato.
View ArticleWhat on Oath: Global adtech platform chief reveals market plans following...
An open and integrated platform approach, verified first-party audience data and content investment lie at the heart of Oath’s plans to shake up the adtech platform space, its global product technology...
View ArticleOath to fully acquire Yahoo7 from Seven West Media
In a further challenge to the Google and Facebook duopoly, Oath today announced it will take full control of Yahoo7 by acquiring Seven West Media’s 50 per cent stake in the business.
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